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B2B Delivery: How to Optimize Your Process

December 30th, 2020 

Thanks to technology, we now live in an on-demand world where plenty of services and goods are readily available in a few hours. Business-to-business or B2B deliveries will likely become even more widespread in the coming years. Businesses, after all, cannot afford to let their customers wait.

B2B Delivery

Some may argue that there's a weak business case for taking B2B logistics to the next level with on-demand delivery, but this isn't necessarily true.

For example, a convenience store has run out of a cookie brand due to its current popularity. Rather than wait for the next fixed delivery schedule, the owner chooses to have the goods delivered right away. Naturally, the brand owner of the cookie would want to fulfill the order right away rather than risk having the store owner source from a competitor.

Fulfilling orders as quickly as possible must be a preoccupation of all enterprises. Businesses catering to fellow business owners must also prepare for the on-demand era and should by now be optimizing their B2B deliveries in preparation for greater on-demand orders.

Here's how.

Optimizing B2B Delivery: The Essentials

Dispatch System

Manual dispatching of orders must be a thing of the past given its inefficiency. Enterprises must have an automated dispatch system that's capable of receiving orders and assigning the nearest driver to the closest distributor or hub that can fulfill the order.

Real-Time Tracking

Consumers want to be able to track their orders. Businesses want the same too, as they'd like to know where the drivers are if they're nearby and their expected times of arrival.

Mobile App for Ordering

The omnipresence of smartphones has paved the way for greater use of mobile apps. Thus, businesses must consider having an application that allows merchants to order whatever goods they need using their mobile phones. Doing so means allowing customers to order inventory they need anytime and anywhere.

A Driver App

Likewise, it's much easier for drivers to receive alerts on their mobile phones, informing them of new orders that they must deliver from the dispatch team. The drivers can then get in touch with customers directly and drive to the hub or store's location to pick up goods.

Feedback Mechanism

Any business, regardless of whether they're catering to consumers or fellow business owners, should pay attention to customers’ feedback. As such, companies with businesses as clients should also find a way to solicit insights on the delivery service they provided.

Offering and optimizing on-demand B2B deliveries bring many benefits to the company. For one, it allows them to retain current customers and even gain new ones, as they are always ready to fulfill orders. Plus, optimizing delivery services means reducing delivery time, resulting in more orders fulfilled in a single day. These in turn increase the overall profitability of the company.

On-demand B2B deliveries are just taking off, and we can expect more of these deliveries in the near future. There's no better time than now to ramp up and optimize delivery services for B2B companies.


DispatchTrack is a leading provider of SaaS solutions that enable end-to-end optimization of operations and customer experiences in last-mile delivery. The company's platform includes modular tools for self-scheduling, route optimization, customer communication, real-time tracking and ETA, proof of delivery, and delivery network intelligence and analytics. With customers across North America, Europe, South America, and Asia, DispatchTrack is used by thousands of businesses of all sizes and many multi-billion-dollar enterprises across a wide range of industries, including furniture, appliances, building supplies, food, and beverage. More than 60 million scheduled delivery experiences are powered by DispatchTrack each year. For more information, contact us now.

Keep reading: Last-Mile Carrier Tracking: Everything Your Company Needs to Know →