About Us | Our Story

Satish Natarajan

Founder, CEO

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Shailu Satish

Co-Founder, COO

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Ido Sakal

VP of Finance

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Daren Lauda

EVP of Sales

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Alex Buckley

General Manager, Europe

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Sunanda Gundavajhala

Director of India Operations

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Bob Bauer

VP of Sales

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KB Madan

Director of Sales

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West Gass

VP of Marketing

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Optimization

We believe anything that can be optimized, should be optimized. We strive to squeeze out inefficiencies in everything we do.

Transparency

We prioritize transparency in our own operations, and we aim to help our customers achieve it in theirs by offering them the right tools.

Keep Commitments

Our ethos is simple: keep every commitment you make. When we say we're going to do something, our customers know we mean it.

Trust

We've spent 10+ building trust with customers. How? By delivering on commitments and maintaining deep relationships.

DispatchTrack’s story begins with two entrepreneurs and a couch. After a smooth experience buying new living room furniture for their home, Shailu Satish and Satish Natarajan were surprised by the complete lack of transparency in the delivery process. They had no idea when their new couch would arrive—and when it did, it was missing a cushion that no one could seem to locate. It quickly became apparent that this was a persistent, industry-wide problem—exactly the kind of problem they’d made careers of solving.

Within months, they were exhibiting an early prototype of DispatchTrack in front of home furnishing retailers. Over the next decade, the company grew into a leading solution provider, solving delivery management challenges for furniture retailers, food and beverage distributors, 3PLs, and many other businesses around the globe. DispatchTrack is still led by its entrepreneur founders and their core team of collaborators.