Our People

When you assemble the right people, on the right mission, all you have to do is guide the ship.

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Leadership Team

DispatchTrack's Leadership Team brings a unique combination to the table: long-time tech entrepreneurs plus experienced furniture industry veterans.

Satish Natarajan

Satish Natarajan
Founder, CEO | LinkedIn »

As founder and CEO, Satish Natajaran has built DispatchTrack into the leading SaaS solution for optimizing last mile logistics. Satish believes in building software around the customers’ needs and pain points, which means striving to boost efficiency and minimize human effort at every turn. Satish holds an M.S. in Computer Science from the University of Mississippi.

Shailu Satish

Shailu Satish
Co-Founder | LinkedIn »

Co-founder Shailu Satish has overseen the rapid growth of teams, products, and customers at DispatchTrack since the beginning. Prior to DispatchTrack, Shailu received her M.S. in Computer Science from the University of Mississippi before running a global team for Hewlett-Packard's enterprise product suite. Her wide-ranging technical experience—combined with her team-building talents—have helped her lead the company towards sustainable growth.

Daren lauda

Daren Lauda
EVP of Sales | LinkedIn »

As Executive Vice President of Sales and Customer Success, Daren Lauda is responsible for growing DispatchTrack’s business and ensuring that customers derive tremendous value from the company’s industry-leading solution. Daren has been in the software industry for 25 years and has deep experience in both SaaS and transportation. Daren earned an MBA from California State University at Long Beach, and a Bachelor of Science in Management from Pepperdine University. Daren is also a US Army veteran.

Rafael Flores

Rafael Flores
SVP of Product

Rafael Flores is serving as SVP, Product at DispatchTrack. He has over ten years of professional experience building product organizations from the ground up at different stage companies, all leading to successful exits. Prior to joining DispatchTrack, Rafael Flores helped scale Treasure Data’s global product presence leading to the largest round of funding by a CDP worth over $234M at a $1 billion valuation backed by SoftBank group. He was also instrumental in Arm’s purchase of Treasure Data in 2017 for $600 million. He earned his Bachelor’s degree from UC Davis and has multiple master's degrees in Business and Computer Science from UC Berkeley and Stanford University, respectively.

Ido Sakal

Ido Sakal
VP of Finance | LinkedIn »

Ido Sakal leads the financial operations at DispatchTrack, supporting the company's continued growth and expansion with his extensive financial expertise. With over 15 years of valuable industry experience, Ido has built and led finance teams at several high-growth technology companies, both private and public. Ido earned his bachelor's degree in accounting and economics from Tel-Aviv University and is a licensed CPA in the State of Massachusetts.

Alex Buckley

Alex Buckley
General Manager, Europe | LinkedIn »

Alex is a software veteran. In 1999, he raised investment from BrightStation Ventures to run his own dot-com business before the well-known entrepreneur Dan Wagner asked him to help set up Venda in 2001. In 2014, Venda was acquired by NetSuite, where Alex ran the retail, manufacturing and WD divisions for Europe. After Netsuite was sold to Oracle for $9bn, Alex moved to Datorama as UK Country Manager, where he oversaw the acquisition to Salesforce for $850m. Alex is delighted to have joined the DispatchTrack team to forge a strong foothold in the EU market. He is married with four kids and loves nothing more than drinking a glass of Bordeaux in the Bordeaux region France with Beth, his wife!

Sunanda Gundavajhala

Sunanda Gundavajhala
Director of India Operations |
LinkedIn »

Sunanda Gundavajhala brings 25+ years of experience in process re-engineering, product development and people management across multiple verticals. As Head of Operations, Sunanda drives HR, market research and finance strategy for DispatchTrack India in addition to compliance with statutory and regulatory requirements. Sunanda holds a Master's in Business Management and Bachelor's degree in Chemical Engineering from Osmania University. She has authored books on project management and business ethics and volunteers for non-profit organizations leading projects for social good for the hearing impaired and building leadership competency in underprivileged students.

Bob Babuer

Bob Bauer
VP of Sales | LinkedIn »

Bob Bauer is responsible for driving DispatchTrack sales strategy and market penetration into multiple verticals. With over 30 years of experience in the furniture retail industry, he has held a variety of senior management roles including buying, marketing, and building effective sales organizations. Bob is dedicated to generating the highest quality onboarding support and constantly pushes existing customers to get even more out of the software.

KB Madan

KB Madan
Director of Sales | LinkedIn »

KB Madan brings 20+ years of boots-on-the-ground sales experience to his role leading B2C sales efforts at DispatchTrack. Starting as a business owner himself, KB developed his talent for selling out of necessity. His long history with over-sized deliveries makes him an authority with retailers, drivers, and customers alike. KB’s energy and expertise continue to be integral to sharing and selling DispatchTrack’s vision.

Eric Clarke

Eric Clarke
VP of Business Development |
LinkedIn »

Eric Clarke has over 35 years of experience in the furniture transportation industry, and he's using his diverse skill set at DispatchTrack to streamline the shipping supply chain even further. Previously, he was President at Northwest Furniture Express and Four Truckers, Inc. As VP of business development at DispatchTrack, Eric is leveraging his command of the industry and extensive knowledge of first and middle-mile logistics to help break new ground as the company expands its product offering.

Pam Smith

Pam Smith
Interim Head of Marketing | LinkedIn »

Pam Smith is serving as interim head of marketing for DispatchTrack. Smith led corporate and strategic marketing for Intapp that supported its recent IPO. Previously, she authored the connected planning category which contributed to Anaplan’s successful IPO. She wrote the initial marketing plan for Looker, which Google later acquired for $2.7 billion. She started her career as a partner at Regis McKenna and has served as a consultant for global industry leaders including Cisco, Xerox, IBM, SAP and a variety of successful early-stage technology companies. Smith currently serves on the advisory board of several early-stage technology companies. She earned her bachelor’s degree from Harvard University, and an MBA from the Harvard Business School.

Board of Directors

Following our growth transaction with Spectrum Equity in 2019, we added four new members to our Board of Directors:


Vic Parker
MANAGING DIRECTOR
Spectrum Equity
LinkedIn »

Adam Gassin
PRINCIPAL
Spectrum Equity
LinkedIn »

Brian McAndrews
BOARD MEMBER
LinkedIn »

Stephen Wurzburg
PARTNER
Pillsbury Winthrop Shaw Pittman LLP
LinkedIn »