Our People

When you assemble the right people, on the right mission, all you have to do is guide the ship.


Leadership Team

DispatchTrack's Leadership Team brings a unique combination to the table: long-time tech entrepreneurs plus experienced furniture industry veterans.

Satish Natarajan
Founder, CEO | LinkedIn »

As founder and CEO, Satish Natajaran has built DispatchTrack into the leading SaaS solution for optimizing last mile logistics. Satish believes in building software around the customers’ needs and pain points, which means striving to boost efficiency and minimize human effort at every turn. Satish holds an M.S. in Computer Science from the University of Mississippi.

Shailu Satish
Co-Founder | LinkedIn »

Co-founder Shailu Satish has overseen the rapid growth of teams, products, and customers at DispatchTrack since the beginning. Prior to DispatchTrack, Shailu received her M.S. in Computer Science from the University of Mississippi before running a global team for Hewlett-Packard's enterprise product suite. Her wide-ranging technical experience—combined with her team-building talents—have helped her lead the company towards sustainable growth.

Bob Bauer
VP of Sales | LinkedIn »

Bob Bauer is responsible for driving DispatchTrack sales strategy and market penetration into multiple verticals. With over 30 years of experience in the furniture retail industry, he has held a variety of senior management roles including buying, marketing, and building effective sales organizations. Bob is dedicated to generating the highest quality onboarding support and constantly pushes existing customers to get even more out of the software.

KB Madan
Director of Sales | LinkedIn »

KB Madan brings 20+ years of boots-on-the-ground sales experience to his role leading B2C sales efforts at DispatchTrack. Starting as a business owner himself, KB developed his talent for selling out of necessity. His long history with over-sized deliveries makes him an authority with retailers, drivers, and customers alike. KB’s energy and expertise continue to be integral to sharing and selling DispatchTrack’s vision.

Daren Lauda
EVP of Sales | LinkedIn »

As Executive Vice President of Sales and Customer Success, Daren Lauda is responsible for growing DispatchTrack’s business and ensuring that customers derive tremendous value from the company’s industry-leading solution. Daren has been in the software industry for 25 years and has deep experience in both SaaS and transportation. Daren earned an MBA from California State University at Long Beach, and a Bachelor of Science in Management from Pepperdine University. Daren is also a US Army veteran.

Eric Clarke
VP of Biz Dev | LinkedIn »

Eric Clarke has over 35 years of experience in the furniture transportation industry, and he's using his diverse skill set at DispatchTrack to streamline the shipping supply chain even further. Previously, he was President at Northwest Furniture Express and Four Truckers, Inc. As VP of business development at DispatchTrack, Eric is leveraging his command of the industry and extensive knowledge of first and middle-mile logistics to help break new ground as the company expands its product offering.

Ido Sakal
VP of Finance | LinkedIn »

Ido Sakal leads the financial operations at DispatchTrack, supporting the company's continued growth and expansion with his extensive financial expertise. With over 15 years of valuable industry experience, Ido has built and led finance teams at several high-growth technology companies, both private and public. Ido earned his bachelor's degree in accounting and economics from Tel-Aviv University and is a licensed CPA in the State of Massachusetts.

Board of Directors

Following our growth transaction with Spectrum Equity in 2019, we added four new members to our Board of Directors:

Vic Parker
Spectrum Equity
LinkedIn »

Adam Gassin
Spectrum Equity
LinkedIn »

Brian McAndrews
LinkedIn »

Stephen Wurzburg
Pillsbury Winthrop Shaw Pittman LLP
LinkedIn »