DispatchTrack's Open APIs Help Simple Home Plus Transform Delivery Complexity into Clarity
Family-owned furniture retailer deploys DispatchTrack's STORIS integration to create seamless customer experience from sale to delivery CAMPBELL, CA – July 15, 2025 – Growth brings opportunities, but it also brings operational complexity. For Michael Ochs, CEO of family-owned furniture retailer Simple Home Plus, maintaining a consistent customer experience became increasingly challenging as the company expanded. Simple Home Plus had already implemented STORIS, Podium and DispatchTrack, but as its order volume grew it found that orders and communications from Storis and Podium weren’t clearly reflected in their system at all times. This required manual intervention to call customers and clarify orders, often resulting in an increase in “where is my order” calls.