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Freedom Fresh Case Study

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"With DispatchTrack, all the information is right there. We can add stops, deliveries, and pickups to a route on the road instead of having to call the driver—reducing time on the phone for both the transportation department and driver. Between GeoTab integration, asset management functionality, and the driver behavior app, we can easily track exceptions and communicate with the driver in real time. DispatchTrack has helped us save more than $120,000 in 2 years—and that’s before we even put a number on the time savings..."
Country

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Products

Industry

Food & Beverages

Freedom Fresh has been providing fresh produce and high quality service to South Florida since 2001. In that time, they’ve grown from a small team servicing wholesale and retail to a full-service outfit that can compete with big box distributors. The company serves cruise ships across all the ports in Florida and delivers to restaurants, hospitals, retirement homes… in short: anyone in need of fresh produce. 

The Challenge

In a nutshell: Freedom Fresh’s technology stack was costing them money. The company had to use three separate software solutions for telematics (GeoTab) and compliance, asset management, and routing—which meant that dispatchers were constantly switching between three screens in three different solutions. This made it impossible to be proactive about exception management or customer service.

The Solution

By implementing DispatchTrack, Freedom Fresh was able to replace their three disparate solutions with a single intuitive platform. Our driver mobile app communicates in real-time back to the dispatcher’s portal as delivery statuses are updated in the field, which enables the solution to give users a clear view of the status of each delivery as the day progresses. All of this is built upon a bedrock of highly-accurate static, dynamic, and hybrid routing.

The Result

Where routing itself used to be one of the thorniest tasks that staff had to deal with, now it was totally streamlined. This meant that dispatchers could focus on monitoring orders, routes, and drivers—all of which they could visualize at a glance from the main dashboard. Freedom Fresh’s people were now able to focus on taking care of their customers.

All in all, these improvements in visibility and ease of use with DispatchTrack led to $120,000 dollars in savings over 2 years from reduced operational costs, new efficiencies, and inventory shrink alone.

"The flexibility and customisation of the DispatchTrack platform to the Berry Bros. & Rudd internal processes has been fantastic. We now have visibility and control over our last mile that is enabling us to deliver the superior service our customers deserve. Since implementation almost all our metrics have improved! The support we have received throughout our implementation has been great, and we are now looking forward to working on further enhancements to improve our internal processes even more."

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"Just the time savings alone from DispatchTrack are huge—you invest an amount of time and you get that back tenfold. Everybody sees this as a good decision. In fact, they ask ‘Why didn’t we do this sooner?'"

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"DispatchTrack had a solution that checked all the boxes for the issues we were facing. By getting all of our locations on the same platform, we're able to standardize the process and how we do things. And it was a super smooth rollout. You almost didn’t know we had done it."

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"For those of you who know me and the Pulse team – you know that data is king. Making real-time, informed decisions is what sets us apart. We’re the best in the business, but we don’t get there alone. DispatchTrack has been a game-changer and game-creator in our growth, delivering custom solutions and unmatched adaptability."

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