Freedom Fresh has been providing fresh produce and high quality service to South Florida since 2001. In that time, they’ve grown from a small team servicing wholesale and retail to a full-service outfit that can compete with big box distributors. The company serves cruise ships across all the ports in Florida and delivers to restaurants, hospitals, retirement homes… in short: anyone in need of fresh produce.
The Challenge
In a nutshell: Freedom Fresh’s technology stack was costing them money. The company had to use three separate software solutions for telematics (GeoTab) and compliance, asset management, and routing—which meant that dispatchers were constantly switching between three screens in three different solutions. This made it impossible to be proactive about exception management or customer service.
The Solution
By implementing DispatchTrack, Freedom Fresh was able to replace their three disparate solutions with a single intuitive platform. Our driver mobile app communicates in real-time back to the dispatcher’s portal as delivery statuses are updated in the field, which enables the solution to give users a clear view of the status of each delivery as the day progresses. All of this is built upon a bedrock of highly-accurate static, dynamic, and hybrid routing.
The Result
Where routing itself used to be one of the thorniest tasks that staff had to deal with, now it was totally streamlined. This meant that dispatchers could focus on monitoring orders, routes, and drivers—all of which they could visualize at a glance from the main dashboard. Freedom Fresh’s people were now able to focus on taking care of their customers.
All in all, these improvements in visibility and ease of use with DispatchTrack led to $120,000 dollars in savings over 2 years from reduced operational costs, new efficiencies, and inventory shrink alone.
