Wholesale Distribution
Food Distribution
Food Distribution
Wine & Spirits
Jan-San Supplies
Jan-San Supplies

A wholesale distributor that is delivering food, wine & spirits or jan-san supplies to other businesses such as restaurants or stores is handling a sensitive business-to-business transaction. In these industries, the customer depends on the delivery in order to run their business smoothly that day. Generally, there are long-term relationships with the customer having regularly scheduled appointments to deliver the merchandise. Therefore the stakes are high. Any issues with the delivery or any other customer satisfaction issue can result in a loss of a long-term account.

As it is, the supply chain is a complex process involving multiple parties and hand-off points. On top of that, There are regulations and compliance requirements that need to be met. Bringing predictability to the customer about their deliveries can be challenging. The relatively unpredictable and complex environment makes predictability for customers hard to ensure, especially while being cost conscious. However, it can be a significant competitive advantage for the supplier when done right.


“DispatchTrack allows us to get delivery problems resolved much quicker!”

— Trey Smith

Vice President, Ivan Smith

As the leader of a wholesale distribution delivery organization, the following are some of the top challenges that need to be addressed through good technology:
  • Route optimization to minimize fuel and labor costs, while honoring prior customer commitments.

    As a wholesale distributor, you always need to worry about delivery costs. Given the recurring nature of the deliveries, small increase in costs per … Read More
  • Accurate ETA’s and predictability.

    The customer is planning their business based on receiving their merchandise at a certain time. A chef that is expecting a large party at his restaurant ca…Read More
  • Real-time Visibility and Tracking.

    In this day and age of instant communication, when a customer wants to know the status of their order, they want to know right away. When your custo… Read More
  • Customer Communication.

    Predictability and transparency create trust. In wholesale distribution, this equates to a competitive advantage. In order for the client to plan out their d…. Read More
  • Protect From False Liabilities with Proof of Delivery.

    Wholesale distribution involves orders with large line items, and they are perishable. Customers do reject items that they think don’t fit their need. Having… Read More
  • Compliance and Regulation.

    In Wholesale food distribution, besides the challenges of driving down costs and increasing reliability and customer service in order to stay competiti… Read More