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Customers Expect Retail Delivery at the Right Time, Every Time
We help retailers take control of their delivery planning and transform their delivery operations with agile, connected, and intelligent tools for routing, customer communication, visibility, and much more.
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Case Study
CUSTOMER-CENTRIC GROWTH
How American Furniture Warehouse achieved customer-centric growth with DispatchTrack
Why change?

American Furniture Warehouse’s customers are the heart of their business. But their legacy routing software was inflexible, unwieldy, and lacking in tools for updating customers on deliveries—making it difficult to provide delivery experiences that met their standards. They knew they had to find a true technology partner who shared their commitment to exceptional customer service.
How is DispatchTrack helping?

By partnering with DispatchTrack, AFW was able to easily keep customers in the loop via automated texts and emails throughout the delivery process. Our fast, flexible, and easy-to-use route optimization capabilities empowered them to maximize truck and driver capacity. And they successfully boosted customer satisfaction by leveraging real-time visibility and data integrations. The result was a recipe for customer-focused growth.
Keep Your Promises with 98% Accurate ETAs
On-time performance in retail delivery—especially for scheduled deliveries that require the customer to be on-site—has never been more important to customers. If you can’t keep your ETA promises, your customers will find someone else who can. Luckily, DispatchTrack’s routing engine utilizes AI and machine learning to ensure that you meet your ETA promises 98% of the time.
- Factor in learned service time and driver speed.
- Predict arrival times with extreme precision.
- Deliver at the right time, every time.

Make Failed Deliveries a Thing of the Past
Your customers are just as worried about missed deliveries as you are. But when you provide them full transparency into their deliveries—from ETAs to live truck locations—they’re empowered to be at the delivery site when the truck actually arrives. That’s exactly what DispatchTrack’s system provides, in the form of automated calls, texts, and emails at every stage of the process.
- Keep customers in the loop.
- Message customers right from the app.
- Reduce failed deliveries.

Manage Your Deliveries at the Speed of Business
When it comes to delivery organizations, trust is built on transparency. Not only does real visibility into your deliveries provide customers with greater confidence—it also gives your back-office teams the ability to spot disruptions in real time and manage them proactively.
- Track all of your drivers, routes, and deliveries from a single dashboard.
- Manage deliveries in real time.
- Proactively reach out to customers when exceptions arise.

Save Time and Money by Reducing Phone Calls
When you’re running hundreds or thousands of routes per day, phone calls stop scaling. Retailers need the ability to minimize both outbound updates to customers and inbound where’s-my-order calls to your back-office teams—which is exactly what DispatchTrack ensures with its automated customer communication suite.
- Proactively reach out to customers when exceptions arise.
- Enable seamless two-way communication with customers.
- Let customers self-schedule their deliveries.

The DispatchTrack Difference
Fast deployment, constant cloud-based updates and end-to-end functionality give you the tools to optimize the last mile and exceed customers’ expectations.

AI-powered route optimization

Real-time visibility dashboard

Customer
self-scheduling

Customized KPIs and reporting

Two-way customer communication

“DispatchTrack is more than just fleet management, it's customer satisfaction management.”
Tony Mitchell
Warehouse General Manager, American Furniture Warehouse
See How DispatchTrack Can Transform Retail Delivery Management
When you make delivery promises to customers, DispatchTrack makes sure you keep them. Talk to an advisor about how DispatchTrack can help transform your delivery operations.
