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Updike Distribution Logistics

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"The first time I tested it at a highrise location, Driver AI nailed every detail—parking, security check in, gate codes, even the elevator. It’s like having a local expert in the cab."

Bernis Berber

Director of Logistics

Country

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Products
Industry

Distribution and Logistics

About the Customer

Updike Distribution Logistics is a Phoenix-based 3PL specializing in big-and-bulky final mile deliveries, white-glove service, and pool point distribution for major retailers like Wayfair, Backyard Discovery and 5 Below.  With more than 90 service units in its fleet, Updike has built a reputation for pairing operational efficiency with exceptional customer experience.

The Challenge

Deliveries often involved complex access requirements—gated communities, high-rise freight elevators, military bases, and limited parking. Even a single missed detail could cascade into delays, rescheduling, or fewer deliveries per day. For a company committed to white-glove service, any risk to performance or driver frustration needed to be addressed.

The Solution

To give drivers stop-specific intelligence and eliminate preventable delays, Updike deployed Driver AI, DispatchTrack’s AI-powered location intelligence tool, across all 92 service units.

Driver AI delivers short, conversational audio clips before each stop with key details such as:

  • Parking availability and traffic conditions

  • Gate codes, security requirements, and concierge check-ins

  • Special handling instructions for restricted or high-rise locations

Implementation was fast, required minimal training, and allowed drivers to access information directly from their mobile devices—making adoption easy and natural.

Results at a Glance

  • Immediate driver adoption with positive feedback from week one

  • Smarter, faster deliveries as drivers arrived fully prepared for access and parking requirements

  • Fewer delays and disruptions, leading to smoother routes and improved customer satisfaction

  • Potential for one additional delivery per driver per day, increasing efficiency and revenue without extra headcount

Other Wins

  • Newer drivers gained confidence with location-specific insights that helped them adapt quickly to unfamiliar delivery sites

  • Advance knowledge of access details reduced wasted time at curbsides, improving overall fleet productivity

  • Enhanced ability to maintain Updike’s premium delivery standard while scaling operations

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"Before DispatchTrack, we had no real control over how our brand was represented at the final step to the customer. Now, with DispatchTrack’s routing and mobile solutions, we can see exactly what's happening in real time, ensure compliance with our standards, and intervene immediately if needed. It’s been a night and day difference—and it’s helping us protect the legacy we’ve built over the past 60 years."

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"We fell in love with DispatchTrack because it just worked. It was easy to set up, simple to use, and it took the complexity out of routing. And every year, the platform just gets better.
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"DispatchTrack has revolutionized our delivery experience, reduced costs and made us more sustainable by reducing the amount of miles and fuel we use"

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"With DispatchTrack, we can make sure our routes are profitable. It makes life a thousand times easier to have all the info right there when you’re routing—and the owners are ecstatic."

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See DispatchTrack's Last Mile Delivery Solution in Action