CAMPBELL, CA – July 15, 2025 – Growth brings opportunities, but it also brings operational complexity. For Michael Ochs, CEO of family-owned furniture retailer Simple Home Plus, maintaining a consistent customer experience became increasingly challenging as the company expanded. Simple Home Plus had already implemented STORIS, Podium and DispatchTrack, but as its order volume grew it found that orders and communications from Storis and Podium weren’t clearly reflected in their system at all times. This required manual intervention to call customers and clarify orders, often resulting in an increase in “where is my order” calls. To eliminate manual processes and reduce customer confusion, Michael turned to DispatchTrack's STORIS integration, making him our customer hero for July. The seamless system connection has transformed operations from sale to delivery, and customers are already noticing the difference.
"We were dealing with confusion, delays, and a high volume of 'where is my order' calls," Michael explained. "I wanted a solution that would reduce errors, improve reliability, and simplify the customer experience from sale to delivery."
Quick Course Correction: One Month from Confusion to Clarity
Simple Home Plus partnered with DispatchTrack to implement a direct, two-way integration between STORIS and delivery workflows. The team helped shape a new setup that unifies customer data and delivery scheduling into a single process.
The DispatchTrack integration provides key capabilities that have transformed Simple Home Plus's operations:
"The integration between DispatchTrack and STORIS helps us deliver the same experience for every customer," noted Michael. "It keeps everything connected and makes life easier for our team and our customers."
Immediate Impact Across Operations
Although the full integration has only been live for one month, Simple Home Plus is already seeing meaningful improvements beyond customer service. The company has had a marked decrease in customer calls and texts asking about delivery status, freeing up valuable staff time for higher-value activities. The automated update system provides consistent communication through timely notifications, while better system synchronization has led to fewer missed or unscheduled deliveries.
Perhaps most importantly, Simple Home Plus has optimized employee productivity by reducing the manual work of coordination calls and status checks.
Foundation for Future Innovation
Simple Home Plus is exploring other advanced DispatchTrack capabilities including DT Agent, the virtual delivery assistant, and voice-guided updates for drivers from Driver AI. With their systems now in sync, the company is well positioned to continue improving speed, accuracy, and customer confidence.
"The goal is to deliver the same experience for every customer," Michael emphasized. "The integration keeps everything connected and makes operations smoother for everyone involved."
For more information about DispatchTrack's STORIS integration visit https://www.dispatchtrack.com/customers/simple-home-plus and follow DispatchTrack on LinkedIn and X.
Dan Shim is available to discuss how technology improves customer experience. Contact Dan Shim, dan@dispatchtrack.com.
About Simple Home Plus
Simple Home Plus is a family-owned furniture retailer that has served its community for more than 30 years. The company is committed to providing consistent, reliable customer service while leveraging technology to enhance the customer experience from sale to delivery.
About STORIS
As a leader in cloud-based retail software, STORIS offers a scalable Unified Commerce Solution integrating POS, inventory, accounting, and business intelligence. Our subscription model simplifies IT management, helping retailers of all sizes optimize operations, drive growth, and enhance profitability.
About DispatchTrack
DispatchTrack is the global leader in last mile delivery solutions helping top brands around the globe power successful deliveries 1 million times a day. Since 2010, DispatchTrack's scalable, AI-driven SaaS platform has revolutionized delivery experiences by making them more connected, intuitive, and intelligent. With a comprehensive suite of industry-specific solutions, DispatchTrack's end-to-end capabilities enable logistics teams to achieve 50% faster route optimization, lower delivery costs, and huge improvements in customer satisfaction. Trusted by over 2,500 customers, including industry leaders like Ferguson, Ashley Furniture, Walmart, Mattress Firm, Ryder, and Merit Foods. DispatchTrack's solution delivers proven results and delightful experiences that customers remember. When businesses make promises to their customers, DispatchTrack makes sure they deliver.