Design consultants use delivery proof of delivery documentation to recommend additional products and deepen customer relationships
CAMPBELL, CA – August 13th, 2025 – Leading home furnishings retailer Bassett Furniture has revolutionized their delivery experience by transforming proof of delivery photos into a powerful sales and engagement tool. Creative implementation of DispatchTrack's delivery management platform allows Bassett's design consultants to use delivery photos to identify follow-on opportunities with recent customers and generate new sales.
This creativity makes Bassett Furniture our Customer Hero for August.
Seamless Integration Enables Innovation
This revolutionary approach is powered by DispatchTrack's seamless integration with STORIS. Orders created through STORIS automatically sync with DispatchTrack, where communication workflows manage time window confirmations and delivery updates. This not only ensures consistent customer communication but also creates the foundation for Bassett's innovative merchandising.
Transforming Delivery Data into Sales Intelligence
The cornerstone of this innovation is DispatchTrack's organization-wide visibility. Unlike traditional delivery platforms that restrict access to specific roles, DispatchTrack enables Bassett's entire team—from drivers to design consultants—to interact with delivery data. This has transformed customer service from a reactive, siloed function into a revenue-driving extension of delivery.
This merchandising strategy represents a fundamental shift in how furniture retailers can leverage delivery documentation. By analyzing existing décor captured in delivery photos, design consultants make informed recommendations that enhance customer satisfaction while driving incremental sales.
Looking Ahead: Expanding Customer Engagement
Building on this success, Bassett is exploring text notifications as an additional communication channel while continuing to monitor customer satisfaction through surveys and real-time alerts. The company's approach demonstrates how innovative thinking can transform routine processes into competitive advantages.
About the Innovation
Bassett's creative use of delivery photos is a completely new way of thinking about furniture retail, where post-delivery documentation becomes a window into customer needs and preferences. This not only generates new sales opportunities but also strengthens customer relationships by providing personalized product recommendations based on customers' home environments. The innovation also shows how retailers can leverage delivery technology beyond traditional logistics applications to create deeper customer engagement and generate additional revenue.
For more information about DispatchTrack's photos and video digital proof of delivery capabilities and STORIS integration visit https://www.dispatchtrack.com/customers/bassett and follow DispatchTrack on LinkedIn and X.
Dan Shim is available to discuss how technology improves customer experience. Contact Dan Shim, dan@dispatchtrack.com.
About Bassett Furniture
With a history that stretches back to 1902, Bassett Furniture Industries is a pioneering furniture manufacturer and retailer with about 100 dedicated retail locations throughout the United States. Design services, sustainability initiatives and a focus on customer service have kept Bassett at the forefront of furniture design, manufacturing and retail for more than a century.
About STORIS
As a leader in cloud-based retail software, STORIS offers a scalable Unified Commerce Solution integrating POS, inventory, accounting, and business intelligence. Our subscription model simplifies IT management, helping retailers of all sizes optimize operations, drive growth, and enhance profitability.
About DispatchTrack
DispatchTrack is the global leader in last mile delivery solutions helping top brands around the globe power successful deliveries 1 million times a day. Since 2010, DispatchTrack's scalable, AI-driven SaaS platform has revolutionized delivery experiences by making them more connected, intuitive, and intelligent. With a comprehensive suite of industry-specific solutions, DispatchTrack's end-to-end capabilities enable logistics teams to achieve 50% faster route optimization, lower delivery costs, and huge improvements in customer satisfaction. Trusted by over 2,500 customers, including industry leaders like Ferguson, Ashley Furniture, Walmart, Mattress Firm, Ryder, and Merit Foods. DispatchTrack's solution delivers proven results and delightful experiences that customers remember. When businesses make promises to their customers, DispatchTrack makes sure they deliver.
