About the Customer

Updike Distribution Logistics is a Phoenix-based 3PL specializing in big-and-bulky final mile deliveries, white-glove service, and pool point distribution for major retailers like Wayfair, Backyard Discovery and 5 Below.  With more than 90 service units in its fleet, Updike has built a reputation for pairing operational efficiency with exceptional customer experience.

The Challenge

Deliveries often involved complex access requirements—gated communities, high-rise freight elevators, military bases, and limited parking. Even a single missed detail could cascade into delays, rescheduling, or fewer deliveries per day. For a company committed to white-glove service, any risk to performance or driver frustration needed to be addressed.

The Solution

To give drivers stop-specific intelligence and eliminate preventable delays, Updike deployed Driver AI, DispatchTrack’s AI-powered location intelligence tool, across all 92 service units.

Driver AI delivers short, conversational audio clips before each stop with key details such as:

• Parking availability and traffic conditions

• Gate codes, security requirements, and concierge check-ins

• Special handling instructions for restricted or high-rise locations

Implementation was fast, required minimal training, and allowed drivers to access information directly from their mobile devices—making adoption easy and natural.

Results at a Glance

• Immediate driver adoption with positive feedback from week one

• Smarter, faster deliveries as drivers arrived fully prepared for access and parking requirements

• Fewer delays and disruptions, leading to smoother routes and improved customer satisfaction

• Potential for one additional delivery per driver per day, increasing efficiency and revenue without extra headcount

Other Wins

• Newer drivers gained confidence with location-specific insights that helped them adapt quickly to unfamiliar delivery sites

• Advance knowledge of access details reduced wasted time at curbsides, improving overall fleet productivity

• Enhanced ability to maintain Updike’s premium delivery standard while scaling operations

“The first time I tested it at a highrise location, Driver AI nailed every detail—parking, security check in, gate codes, even the elevator. It’s like having a local expert in the cab.”

Bernis Berber
Director of Logistics