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7 Ways Delivery Route Planners Boost Driver Retention

January 5th, 2021

Driver issues were the overall top concern of the trucking industry in 2020. That's according to the Top Industry Issues List of the American Transportation Research Institute (ATRI).

The driver shortage, driver retention, compliance, safety, and accountability are the top five concerns of motor carriers. And for the first time in 15 years, insurance costs also appeared in the top 10 concerns of the trucking industry.

Delivery route planners

Driver shortage, for the fourth consecutive year, was the top concern of the industry. The recurrence of driver shortages emphasizes the challenges of truckers in both retaining current talent and acquiring new ones.

Driver retention also made the list once again. According to industry players, driver retention is particularly hard to address as the job and the lifestyle accompanying it are difficult. Often, drivers are frustrated with the demands of the job— the long hours, paperwork, and computer work. So how can companies keep their employees happy?

How Can Carriers Address Driver Retention and Shortage?

Driver retention and shortage problems are not going away anytime soon. A report from the American Trucking Associations (ATA) entitled "Truck Driver Shortage Analysis" stressed that the driver deficit can be as much as 160,000 by 2028.

The ATA report also noted that many carriers are using incentives like sign-on bonuses and increased salaries to both attract and retain drivers. At the same time, and fortunately for carriers, investments in the right technological solutions can help them retain and attract new drivers.

Can a Delivery Route Planner Help Address Driver Retention?

Route optimization brings many benefits for the operator, such as more accurate delivery windows, lower transportation costs, and better asset utilization, among others. But what many fail to realize is that an advanced delivery route planner also helps retain drivers. Here's a rundown of how route optimization courtesy of automatic route planning can make drivers happier at their present jobs.

Simplified Compliance

The new Electronic Logging Device (ELD) mandate penalizes both operators and drivers. Unfortunately, compliance with the Hours of Service (HoS) rules can be a headache for most drivers.

Route optimization software makes compliance with HoS significantly easier on drivers. This is thanks to the fact that the software assigns routes automatically with the HoS limits already factored in. This means drivers can rest easy knowing that their daily work schedule and routes have already been figured out automatically by the system. Plus, the optimized schedule provided by the software also allows drivers to maximize the hours they can work based on limits, thus letting them increase their earnings.

No More Manual Paperwork

Compliance with regulations once meant plenty of manual paperwork, which is considered a major stressor for drivers. Automation software such as delivery route planners record everything digitally and automatically.

Less Worrying

No driver enjoys being stuck in endless traffic all the time while left alone to find the best routes so they can complete their delivery schedule.

A dynamic route optimization solution automates and sequences all the deliveries of each driver so they can maximize their time on the road. It eliminates the need for rivers to find the best routes and juggle multiple deliveries all on their own. The software provides a blow-by-blow route plan that drivers must follow so they won’t be experimenting with which roads to take or have to navigate through multiple apps just to find the most efficient routes.

Plus, the software also aids the dispatch team to guide the drivers to the best routes if traffic, road, or weather conditions change so drivers can just focus on being on the road.

No Missed Appointments

Missed appointments are another source of frustration for drivers. With route optimization, schedules are more achievable and accurate, as multiple factors are already taken into account in the planning such as drop-off hours, pre-arranged delivery timeframes, road restrictions, traffic conditions, and other one-time concerns. Drivers can focus on the task at hand knowing that they will reach their destination within the time they're expected to.

Additionally, the software is useful in ensuring that the driver ends their shifts on time so they can go home and spend time on themselves or with their families.

Reduced Idle Time

Dynamic route optimization software considers many factors, including the opening and closing times of loading and unloading facilities. It provides routes that would ensure drivers are at those points at the correct time. The software also stores and generates plenty of data that operators can use to determine which customer locations are making drivers wait for a long time until the unloading bay is ready.

Drivers’ Needs are Considered

It's not just the various factors affecting the roads or routes to be taken that are accounted for by the route optimization software. The solution also considers the personal needs of drivers such as their shift start and end time as well as days off or leaves of absence. The software also lets the driver select his or her favorite vehicle as well as match the license restrictions or skill level of drivers with the vehicle.

Promotion of Equality

It's common to hear a handful of drivers accusing their dispatchers of favoritism. Some drivers also voice their concerns that they are getting the hardest routes and delivery schedule regularly. All these can be reduced by having a route optimization solution, as it plans for routes without bias. It helps dispatchers divide work among drivers in a more equitable and unbiased way.

Every Step Counts

The trucking industry has been dealing with driver retention and hence a driver shortage for many decades. Companies are spending a small fortune on attracting new drivers while ensuring that currently employed ones stay. Fleet operators are also constantly reviewing their hiring practices and rewards and recognition programs in the hope of retaining and attracting drivers.

Fortunately, new technologies such as advanced route optimization software ensure drivers' responsibilities are less taxing and frustrating by finding the most efficient routes and schedule while allowing them to keep their personal schedule. The solution also is beneficial in promoting equality among fleet drivers. In the end, technologies like route optimization software are crucial in lowering operating costs while keeping drivers happy at their current jobs.


DispatchTrack is a leading provider of SaaS solutions that enable end-to-end optimization of operations and customer experiences in last-mile delivery. The company's platform includes modular tools for self-scheduling, route optimization, customer communication, real-time tracking and ETA, proof of delivery, and delivery network intelligence and analytics. With customers across North America, Europe, South America, and Asia, DispatchTrack is used by thousands of businesses of all sizes and many multi-billion-dollar enterprises across a wide range of industries, including furniture, appliances, building supplies, food, and beverage. More than 60 million scheduled delivery experiences are powered by DispatchTrack each year. For more information, contact us now.

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